Toronto, ON – October 1st, 2025 – Shashi Foods Group, one of North America’s key players in spice, grain, and cereal manufacturing, has unveiled a new $95 million flagship processing facility in Vaughan, Ontario, and officially rebranded as Scale Foods. Uniting its powerhouse portfolio of companies, including Shashi Foods, Smile Natural Foods, and New York Spice, under a single, industry-leading banner.
With this rebrand and major investment, Scale Foods is raising the bar for end-to-end manufacturing, quality, and innovation across North America’s food supply chain. Family-owned since 2006, Scale Foods is now positioned as a one-stop, vertically integrated supplier for the continent’s most trusted food and retail brands. From spices, herbs, and seasonings to breakfast cereals, granola, muesli, and oatmeal, the company delivers purity and consistency across every aisle.
“Scale Foods is the result of hard work and relentless drive, not just to grow, but to do business the right way,” said Sujay Shah, CEO of Scale Foods. “This new state-of-the-art production facility and headquarters represents the next chapter of growth. We’re proud to offer unmatched product purity, reliability, and global reach, all rooted in the values we’ve held for nearly twenty years.”
Sujay Shah has been recognized as an EY Entrepreneur of the Year finalist and Indo-Canada Chamber of Commerce Entrepreneur of the Year, while driving the company’s growth into a vertically integrated North American leader in spices, grains, and cereals.
A New Facility, A New Chapter
The rebrand comes alongside the launch of a $95 million, state-of-the-art production facility in Vaughan, Ontario, employing more than 150 people and pushing the boundaries of what food manufacturing looks like in North America. It’s the only true end-to-end site of its kind, importing raw ingredients from 40+ countries worldwide and handling everything in-house: steam-sterilizing, milling, grinding, blending, baking, and packaging across industrial, foodservice, and retail formats. This allows unmatched control, consistency, and purity at every stage of the supply chain.
Why Scale Foods?
The new name reflects three pillars of the company’s identity:
- Growth & Legacy: united under a vision to scale upward with purpose, building an enduring business that combines integrity, innovation, and global reach
- Balance: A company culture rooted in family values and Zen principles, where growth is matched with humility and respect.
- Precision: An end-to-end model built to deliver purity with accuracy at every stage.
Looking Ahead
The rebrand unites the group’s brands and divisions under one bold identity, giving partners and customers more value, clearer alignment, and stronger trust. And Scale Foods isn’t stopping there; the company is gearing up to roll out new consumer-facing brands in the year ahead.
“We’ve always believed in building for the long term,” added Shah. “Uniting under the Scale Foods name allows us to step out from behind the scenes and share our story with the world, while staying true to the values that got us here.”
For more information, visit www.scalefoods.com.
About Scale Foods
Founded in 2006, Scale Foods is a vertically integrated, family-owned food manufacturer based in Toronto, Canada, with operations in the U.S. Specializing in spices, herbs, seasonings, grains, and cereals, Scale Foods delivers high-quality ingredients and finished products for leading brands across North America. Operating a fully integrated, end-to-end process, importing, steam sterilizing, milling, blending, baking, and packing, Scale Foods serves industrial, foodservice, and retail partners with uncompromising purity, precision, and a commitment to legacy, balance, and innovation. Learn more at www.scalefoods.com.
